meet Luís Borges

Is always a pride to know that fellow portuguese are being internationally recognized for their work in different areas, And this becomes even a bigger source of joy when someone does it in the extremely competitive area of fashion, like Luís Borges. 

Because lately i’m in to writing (also) about models, it makes total sense to take this chance to introduce you this young portuguese, recently elected by MODELS.com one of the 50 best male models in the world and one of the Hilfigers.

The north american brand picked Luís, as well has 14 other models (and two dogs), for their Fall/Winter 2010 Collection advertising campaign. Apart for the presence of the portuguese among the ones responsible for embodying this campaign, another characteristic that makes it so special is the concept behind it. It’s called Meet the Hilfigers and here each one plays a part.

Luís, for instance, is the exchange student that came from Lisbon to integrate this family that could be ours... Dressed in Tommy though! The story from his character, as well as the stories from the other family members, can already be discovered at the brand's official web page, in fashion magazines and in the outdoors displayed across our cities. 

Apart from this campaign, during the last two years and an half that Luís Borges has been working he already did similar projects for Benetton and Paul Smith. And, although he’s still relatively unknown for the majority, the male model already took part in very important fashion shows, like Etro, Dior, Hermès and YSL just to name a few.

Meet Luís Borges!